7 Latinx-Owned Beauty Products We Can’t Get Enough Of.

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Latinx women have been cultivating beauty rituals and traditions for centuries, yet the U.S. beauty industry hasn’t quite caught up with the significant growth and cultural impact of the Latinx community. With the U.S. Hispanic population projected to reach 30% by 2050, it’s crucial to challenge the beauty standard. 💄✨

While there’s still progress to be made, here are 7 Latinx-founded hair, makeup, and skin-care brands that are disrupting the industry. Read to discover and support! 👇🏽