Our Mission

We exist for the Latinx community to feel seen, celebrated and supported in an intentional shopping space.

Our Values


We strive to move from a place of purpose and thoughtfulness in everything we do. Our intentionality continually roots us to our larger mission.


We believe and manifest wealth and richness into all areas of life: relationships, creativity, time, love, energy and resources. Scarcity doesnโ€™t exist here โ€” there is space for everyone to shine. We (and you) are worthy of everything.


We nurture deep and honest relationships within our team, partnerships and collaborations through empathic listening and compassionate perspective taking. We support one anotherโ€™s wellness, knowing that our individual healing heals the community.

Collective Power

We know our individual strengths and talents are immeasurably magnified when we come together collectively to uplift, support and amplify one another. Our community is our everything.

Continual Growth

Weโ€™re here to become our brightest, boldest, baddest selves โ€” both individually and as a team. Weโ€™re always learning (humility on high) and take each day as an opportunity to be better and do better.

Celebration of Culture

Above everything, we take endless pride in our roots and the beautiful cultures that make us who we are. We live to celebrate the richness of our Latinx identity.

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Our Community

Shop Latinx is a community of brilliant creators and entrepreneurs with rich stories and deeply intentional practices. Each brand on the site was born from a labor of love, and we value our partnership with these makers above everything else. Weโ€™ve curated SLX to highlight the multiplicity of Latinidad and showcase distinctive products that have been made with purpose, love and so much soul. Our hope is for the Latinx community to feel seen and celebrated with an intentional shopping space that was created by our people, for our people.

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Our Story

Hey amores,

My name is Brittany Chavez, and I created Shop Latinx in 2016 with a vision to create an intentional shopping experience centered around all the passionate, talented Latinx creatives and makers out there. With Latinxs holding $1.9 trillion in purchasing power here in the U.S., I saw an opportunity to amplify the work of Latinx and BIPOC business owners by curating a marketplace that spoke directly to our community.

Iโ€™ve kept this phrase in my mind since the beginning: we are the mainstream. We are. We โ€” the beautiful, powerful, resilient Latinx community โ€” create and produce and champion so much of mainstream culture. I wanted to create an intentional space where our community could feel seen and find products we love โ€” products that were created just for us. We're only just getting started here at Shop Latinx.



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Brittany Chavez image
Brittany Chavez
Founder / CEO
๐Ÿ‡ฌ๐Ÿ‡น๐Ÿ‡ณ๐Ÿ‡ฎ / โ™’๏ธ
Adrianna Housman image
Adrianna Housman
Senior Designer
๐Ÿ‡จ๐Ÿ‡ท / โ™Ž๏ธ
Andrea Alonso image
Andrea Alonso
Lead Copywriter
๐Ÿ‡จ๐Ÿ‡ท๐Ÿ‡จ๐Ÿ‡บ๐Ÿ‡ต๐Ÿ‡ท / โ™“
Christina Carbajal image
Christina Carbajal
Social Media Manager
๐Ÿ‡ฒ๐Ÿ‡ฝ / โ™
Raymond Arevalo image
Raymond Arevalo
Product Designer
๐Ÿ‡ฒ๐Ÿ‡ฝ / โ™