Novel Swim thumbnail
Novel Swim
Novel is an Afro-Latina owned, ethically made swimwear and apparel brand locally manufactured in NYC.
Novel Swim believes that going to the beach is fun and putting on your bathing suit should be too. We’re called Novel, because we’re different. We're proud to be woman owned, Afro-Latina owned, ethically made, sustainable, and locally manufactured in NYC. Our bold and tropical prints let you swim proudly and confidently, so you can focus on doing what you should be doing at the beach—making waves, feeling good and having fun.
Ethically Produced
Made in the US
Woman Owned

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Novel Swim founder image
Laura Paulino Rosenbaum (She/Her/Hers)
Laura Paulino Rosenbaum is an Afro-Latina, NYC born designer and owner of Novel Swim. Her hand illustrated prints are deeply inspired by her vibrant community and Dominican roots. "The Caribbean is in my blood, so I’ve always had a deep connection to the beach. Because I know from personal experience how hard it is to break into the fashion industry, I’ve made sure that Novel fosters inclusivity and supports my community inside and out. I work with other women run businesses, source locally whenever possible, hire women and minority contractors, and always feature a diverse range of models. I believe the beach is for the people, and everyone should feel comfortable, confident, and chic in and out of the water."
Founder Favorites
Rainbow Blossom Shirt thumbnail
Rainbow Blossom Shirt
Rainbow Blossom Shorts thumbnail
Rainbow Blossom Shorts
Cat Lady Rockaway Top thumbnail
Cat Lady Rockaway Top
Piña Crown One Piece thumbnail
Piña Crown One Piece
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