Maia Alejandro (She/Her)
Founder
Hi, my name is Maia and I'm a huge clean beauty advocate. In 2018, I became pregnant with twins and my cousin was diagnosed with breast cancer. Together, we began our clean beauty journey and learned about the disproportionate amount of toxins in beauty products used by women of color, while navigating confusing ingredient labels. This experience, along with my lifelong love of nail polish, led me to create luxurious non-toxic nail care products that encourage women to indulge in self care rituals that are safe, enjoyable, and luxurious. I'm also a former mental health clinician. Guided by my values in holistic wellness, and my background as a mental health clinician, FOR TMRW uses color psychology in empowering women to improve their wellbeing through color. We have chosen to donate a portion of sales to the Sad Girls Club, a non profit organization founded to create community for women of color and diminish stigma around mental health.