Color can improve your well-being
EST EST 2020
FOR TMRW is a New York-based lifestyle house rooted in the idea that color can improve your wellbeing. Through founder Maia Alejandro’s passion for interior design and career background in mental health, the collections are grounded in color psychology and interwoven with influences from design, art, photography and modern culture. In pursuit of visual joy through color and ritual, our mindfully chosen collection is long lasting, luxurious, and viewed as a modern take on classic colors. FOR TMRW specializes in long-lasting, nontoxic nail care. Our products are 10-free, Vegan, Gluten Free, Cruelty Free, Leaping Bunny Certified, and made in the USA.
Woman Owned
Made in the US
Gives back
Clean Ingredients

Maia Alejandro (She/Her)
Hi, my name is Maia and I'm a huge clean beauty advocate. In 2018, I became pregnant with twins and my cousin was diagnosed with breast cancer. Together, we began our clean beauty journey and learned about the disproportionate amount of toxins in beauty products used by women of color, while navigating confusing ingredient labels. This experience, along with my lifelong love of nail polish, led me to create luxurious non-toxic nail care products that encourage women to indulge in self care rituals that are safe, enjoyable, and luxurious. I'm also a former mental health clinician. Guided by my values in holistic wellness, and my background as a mental health clinician, FOR TMRW uses color psychology in empowering women to improve their wellbeing through color. We have chosen to donate a portion of sales to the Sad Girls Club, a non profit organization founded to create community for women of color and diminish stigma around mental health.
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