FOR TMRW
Color can improve your well-being
NY, NY
•
EST EST 2020
FOR TMRW is a New York-based lifestyle house rooted in the idea that color can improve your wellbeing. Through founder Maia Alejandro’s passion for interior design and career background in mental health, the collections are grounded in color psychology and interwoven with influences from design, art, photography and modern culture. In pursuit of visual joy through color and ritual, our mindfully chosen collection is long lasting, luxurious, and viewed as a modern take on classic colors. FOR TMRW specializes in long-lasting, nontoxic nail care. Our products are 10-free, Vegan, Gluten Free, Cruelty Free, Leaping Bunny Certified, and made in the USA.
Woman Owned
Made in the US
Gives back
Clean Ingredients

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For Base
For Base
FOR TMRW
$18.00
$18.00 ( off)
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For Grass
For Grass
FOR TMRW
$18.00
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For Sunrise
For Sunrise
FOR TMRW
$18.00
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For Clouds
For Clouds
FOR TMRW
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For Ease
For Ease
FOR TMRW
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For Ever
For Ever
FOR TMRW
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For Fauna
For Fauna
FOR TMRW
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For Flora
For Flora
FOR TMRW
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For Gloss
For Gloss
FOR TMRW
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For Later
For Later
FOR TMRW
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For Now
For Now
FOR TMRW
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For Silk
For Silk
FOR TMRW
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For Sure
For Sure
FOR TMRW
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For Tonight
For Tonight
FOR TMRW
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For Whispers
For Whispers
FOR TMRW
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For Always
For Always
FOR TMRW
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Maia Alejandro (She/Her)
Founder
Hi, my name is Maia and I'm a huge clean beauty advocate. In 2018, I became pregnant with twins and my cousin was diagnosed with breast cancer. Together, we began our clean beauty journey and learned about the disproportionate amount of toxins in beauty products used by women of color, while navigating confusing ingredient labels. This experience, along with my lifelong love of nail polish, led me to create luxurious non-toxic nail care products that encourage women to indulge in self care rituals that are safe, enjoyable, and luxurious. I'm also a former mental health clinician. Guided by my values in holistic wellness, and my background as a mental health clinician, FOR TMRW uses color psychology in empowering women to improve their wellbeing through color. We have chosen to donate a portion of sales to the Sad Girls Club, a non profit organization founded to create community for women of color and diminish stigma around mental health.
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