Ana NΓΊΓ±ez (she/her)
Founder & CEO
Ana first came to the US as an undocumented immigrant from Chihuahua, Mexico. Like many curly haired girls, she grew up hating her hair texture. She learned to embrace her curls as a way of teaching her own daughter how to love herself. When Ana realized the negative environmental impact of the 528 million shampoo bottles discarded in the US every year, she set on a mission to change that. She founded Vida Bars based on the values that govern her own life: living authentically through loving yourself, caring for our planet, and giving back to the community. These core beliefs are at the heart of all she does, including leading her company.