Leslie Valdivi and Joanna Rosario (she/her/Ella)
Co-Founders
Leslie and Joanna are the founders of Vive Cosmetics. They are first-generation Latinas of Mexican and Puerto Rican descent, with a mission to combine their love for all things beauty and cultura in one place. With zero connections or knowledge of the beauty industry or retail business background, they decided to take it upon themselves to create a brand they felt was needed in the industry. Their passion to represent their community in the beauty industry has allowed them to create a brand that is so much more than just makeup, a brand that authentically represents their community starting from the founders all the way to their models and marketing campaigns and beyond.