Vive Cosmetics
Beauty con cultura
Sacramento, CA
•
EST EST 2017
Vive Cosmetics is an unapologetic beauty brand celebrating the beauty, culture and diversity of the Latina and Latin/x/e community through inclusive, intentional and safe beauty products and color cosmetics inspired by Latin sabor.
Woman Owned
Made in the US
Gives back
Clean Ingredients
Leslie Valdivi and Joanna Rosario (she/her/Ella)
Co-Founders
Leslie and Joanna are the founders of Vive Cosmetics. They are first-generation Latinas of Mexican and Puerto Rican descent, with a mission to combine their love for all things beauty and cultura in one place. With zero connections or knowledge of the beauty industry or retail business background, they decided to take it upon themselves to create a brand they felt was needed in the industry. Their passion to represent their community in the beauty industry has allowed them to create a brand that is so much more than just makeup, a brand that authentically represents their community starting from the founders all the way to their models and marketing campaigns and beyond.