My name is Brittany Chavez, and I created Shop Latinx in 2016 with a vision to create an intentional shopping experience centered around all the passionate, talented Latinx creatives and makers out there. With Latinxs holding $1.9 trillion in purchasing power here in the U.S., I saw an opportunity to amplify the work of Latinx and BIPOC business owners by curating a marketplace that spoke directly to our community.
I’ve kept this phrase in my mind since the beginning: we are the mainstream. We are. We — the beautiful, powerful, resilient Latinx community — create and produce and champion so much of mainstream culture. I wanted to create an intentional space where our community could feel seen and find products we love — products that were created just for us. We're only just getting started here at Shop Latinx.